Creative Process
As a brand born by the sea and always connected to it, our summer collections reflect our surroundings and are one of our greatest sources of inspiration. Our first summer collection, Marbella, began as a study of the treasures found along the coast. Carefully observed and reinterpreted, each piece in the collection captures the essence of shells, pearls, and the intricate textures shaped by the sea. Through sculptural forms and organic details, the collection translates these natural elements into contemporary jewellery, celebrating the beauty of the coast that continues to inspire us.
From the Sea to Paper
It all began with a series of hand-drawn studies, exploring the shapes of different shells. Through drawing, we analysed their structures, extracting distinct textures, volumes, and proportions that would later shape the designs. As with all our collections, this process generated multiple concepts and directions, which were refined through selection and iteration until only the strongest designs remained.
Once the final concepts were chosen, each piece was developed in 3D to further refine its shape, scale, and proportions. After countless adjustments and revisions, the selected designs came to life as physical samples. This phase allowed us to evaluate every detail and ensure that each piece faithfully conveyed the original concept, meeting our standards for usability, comfort, and quality.
From Sample to Final Piece
When the first samples arrive, we carefully review each piece to ensure it meets our standards for design, proportions, quality, and finish. After this assessment, we provide our production partners with the final instructions and adjustments to ensure every detail aligns with our vision.
With the collection finalized, we establish the production timeline and begin preparing for the launch. Simultaneously, the designs, references, and inspiration behind the collection are shared with our marketing team. This is where the campaign development process begins — from defining the creative direction and visual language to producing the materials that accompany the launch.